We are dedicated to creating meaningful change.
We believe the coffee fruit holds the power to transform the world.
From Coorg Roots to Conscious Sips
Growing up around the coffee plantations of Coorg, we witnessed the challenges faced at the roots of coffee production. Our passion for coffee led us to cascara a powerful opportunity to turn waste into value. By upcycling coffee cherries, we’re tackling environmental impact while supporting sustainability across the entire coffee ecosystem. It’s a commitment that benefits everyone, from the farmers to the final sip.
OUR MISSION
CaBu is built on a simple vision benefiting the planet, coffee farmers, and consumers. By repurposing discarded coffee cherries, we reduce environmental waste, support farmers with added income, and offer a refreshing, low-calorie iced tea made from this antioxidant-rich fruit. It’s sustainability you can sip.
GIVE NEW LIFE TO A SUPERFRUIT
At CaBu, we turn the overlooked coffee fruit into a refreshing, antioxidant-rich iced tea. It’s a smart, sustainable sip that cuts waste and supports coffee farmers.
HELP CUT DOWN GLOBAL WASTE
Over 2.25 billion cups of coffee are consumed daily, yet the fruit behind the bean is mostly wasted, harming the planet. At CaBu, we upcycle this forgotten fruit into a vibrant, sustainable iced tea that’s good for you and the Earth.
EMPOWER COFFEE FARMERS
Our founder saw the struggles of Coorg’s coffee farmers. At CaBu, we turn discarded coffee fruit into opportunity, boosting farmer income and supporting sustainability.
Meet the Founders
Having grown up amidst the coffee plantations of Coorg, we’ve had a close-up view of the challenges faced in coffee production at its origins. Being passionate about coffee, we felt compelled to contribute meaningfully. Discovering cascara opened our eyes to an opportunity for impactful change. It allowed us to address the pressing issue of coffee cherry waste while fostering sustainability throughout the coffee ecosystem. Our commitment goes beyond reducing environmental harm—it extends to creating value for everyone involved, from the source to the end consumer.
Mr. Yadukula
Founder
Ms. Manimekala
Co-founder
Not Bitter,
Naturally Better
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